CEO
As CEO, you are responsible for your company’s strategic direction to grow the business in a way that is sustainably differentiated. In fact, three of the top four CEO challenges in a study by the American Management Association were regarding sales/marketing issues: “sustained and steady top line growth (39.4%)”, “customer loyalty and retention (37%)”, and “profit growth (27.2)”. Given the importance of these concerns, it is likely that your executive sales leader will have a large effect on your strategic business goals.
In addition to the importance of your sales department, the role of the sales executive is more complicated than ever. Sales leadership needs to think about integration with marketing and other core business functions, the proliferation of new sales channels, how technology can be used to influence sales deployment/coverage, sticky sales training, and many other strategic sales issues. Sales executives now require elite business skills to define, evaluate, and invest in strategically viable sales initiatives.
The second most important challenge expressed by CEOs was “consistent execution of strategy by top management (38.4%)”. With the combination of the importance of the sales leadership, the complexity of the sales leadership role, and a desire to help executives with their strategy execution, it is no wonder why CEOs turn to sales strategy consulting firms to help. If you have any of these same concerns, please read about our services and what makes Sales Strategy for Executives different.
