Sales Strategy for Small Business

Designed for the small business, Sales Strategy focuses on refining your vision for the company, and developing the most effective ways of developing a strategic marketing/sales plan to grow your business.  Through the strategic planning process we will answer questions to determine:

• Segmentation: The types of people/companies that buy my products, and what makes them unique or different from everyone else.
• Value Proposition: The benefits I will communicate to my target customers that will be valuable to them, and separate me from my competition.
• Sales Channel Strategy: The different ways that I will distribute my products/services to the marketplace, directly or indirectly, and the ways that I will encourage customers to do business through the most profitable channels.
• Role Type: The types of marketing and sales people that I should employ to attract new customers and grow my existing customers.

Many of these questions are interdependent, and they all need to be answered during the process of putting together a strategic plan.  As these questions are answered, they will help you crystallize the pathway to exponentially growing your business into something you can hang your hat on for your career.  My mentor used to say to me, “Good tactical planning gives you the potential to have a great year.  Good strategic planning gives you the potential to have a great career.”