Sales Strategy

Sales Strategy is an exploration of the optimal ways to create or refine the sales force to accomplish the company’s revenue growth vision.  My mentor used to say to me, “Good tactical planning gives you the potential to have a great year.  Good strategic planning gives you the potential to have a great career.” A company without a refined strategy is like a sailboat with a broken mast, floating in whatever direction the current takes it.

Designed specifically for your businesses needs, the Sales Strategy service focuses on developing a strategic sales plan to grow your business.  Through the strategic planning process we will answer questions to determine:

• Segmentation: Allows you to identify segments of customers that are most likely to purchase your services, determine their needs, and focus your marketing and sales resources on the most profitable prospects that are most likely to buy. Effective Segmentation allows you to talk to the best potential customers.
• Initial Value Proposition: Based on the needs of your target segments, the value proposition will communicate the benefits of your services that meet your prospect’s initial needs, and how they are different from the competition. Effective value propositions turn into qualified leads.
• Sales Channels: Choosing different ways that you will distribute your products/services to the marketplace, directly or indirectly, and the ways that you will encourage customers to do business through your most profitable channels.